About us

Who is SparkTank?


Our goal is to make creativity and innovation accessible for everyone!

We are a team of creative thinkers who believe anyone can innovate. However, not everyone has access to specialist designers who can define and assist with understanding problems and use industry standard techniques to develop solutions.

We developed SparkTank to overcome many of the limitations of classical face-to-face brainstorming. Our designers have studied and researched creativity and developed this tool to remove problems such as groupthink and to also minimise cognitive bias that creates barriers for creativity. The tool also maximises several critical elements in creativity including diversity, improvisation and chance.

We also want to make the process fun. You can earn points by being an innovator and sharing your ideas. The more ideas you create, the higher your innovator status. 

Dr Jo Langham

CEO and lead designer

The problem with group creativity

Traditional face-to-face brainstorming requires skill to facilitate groups and also manage the creative process. Group dynamics can impact the effectiveness of the process, meaning the people who speak loudest and are the most influential are the ones whose ideas are used. 

The best ideas often come from unexpected places and such people may not have a voice in helping solve the problem.

What is SparkTank?

A flexible digital creativity collaboration tool that facilitates the ideation process. This tool is unlike anything on the market as we have incorporated research into the neuroscience of creativity, social creativity and design processes into the features and functionality of the design. The tool may be used within large organisations to collect, prioritise and implement innovations. The tool may also be used for crowdsourcing, brainstorming for public policy design, as well as for social innovation.

SparkTank enables small or large groups to participate in the brainstorming or idea generation process. Idea generation is conducted live or over a period of time depending on the project requirements.  The process is also facilitated by the tool, participants (or contributors) are asked a series of questions, where they respond to stimulus that supports the idea generation process. SparkTank questions have been developed based on extensive research into the creativity process. The facilitation process is one of the unique features of the tool.

Challenges are created based on key problem definition questions that help scope, describe and understand a problem, gap or opportunity.


A challenge owner administers the challenge by inviting people to participate (a closed challenge) or may provide open access for all within the organisation to contribute. Any existing information can be added to the problem description to help shape ideas.

Creative power from groups

Traditional collaborative processes are limited by the number of participants that can be used effectively in a group. Once a group gets too large it can be difficult to integrate and analyse the ideas. Also large groups encourage inefficiencies such as social loafing or free riding. 

People with great ideas can come from anywhere. It is also difficult getting them in the same place at the same time.

There is a lot of potential creative power in large groups - but it is very difficult to focus and direct the process to get the best results.


Shashank Kumar

Technical lead

It doesn't end there!


When a challenge is complete, the challenge owner can extract the data or create a report from the ideas generated in the challenge. This is an important part of the innovation process. The top idea may be only one of many ideas that you would like to explore from your challenge. Also some of the various ideas that were mentioned could be further combined or added to the top ideas. This tool collects all ideas to ensure no one's contribution is lost.

Coming soon - second round idea generation and elaboration: Once a first round of a challenge is complete, challenge owners will extract ideas and recombine these to generate a second round of collaboration. Groups will be able to further develop ideas and develop additional design information.

Join SparkTank to practice your creativity and utilise the power of collaboration.

Beatrice McAlister

Information design specialist

Unexpected connections

By connecting people who would not normally work together you are generating unexpected connections. When people can contribute their ideas without fear of judgement or ridicule, they can use their imagination to develop ideas that might normally have been self-censored.