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SparkTank


Improving brainstorming: Our experimental research
When I talk about SparkTank I am often asked, "How do you know your process is better than traditional brainstorming?" or "What data have...

Jo Langham
May 15, 20211 min read


Is design thinking for me?
Design thinking became a hot topic in the early 2000s when it received attention in a number of business publications including Business...

Jo Langham
May 11, 20211 min read


How to write a good problem statement?
Why is it important to have a good problem statement? Understanding the causes and ensuring that you fix a real problem is an important...

Jo Langham
May 9, 20214 min read


Opinion vs ideas generation: what's the difference?
I have spent a lot of time researching creativity and idea generation. I was searching to find something to help prompt new ideas, to...

Jo Langham
May 7, 20213 min read


Top 10 ways to stimulate new ideas
Asking people in a group to come up with new ideas or solutions to problems is difficult. Most people struggle to generate ideas cold...

Jo Langham
May 5, 20212 min read
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